absolutely! it's the same old joke: pretend people pretending to, what? love their work? love working for a 'team'? love seeing their customers smile? (this one you'll have to check out at brighton station, adverts for southern rail, the usual vomitski) i remember thinking of this stuff as a kid. my friends and i talked about how you can get people for untruths in advertising. to this day i wonder, how can i get them? but these pictures are the very crux of the matter--the modern world in all its hellishness. cheers, linh
Speaking of Chomsky, here are some on-topic quotes:
The very structure of the media is designed to induce conformity to established doctrine. In a three-minute stretch between commercials, or in seven hundred words, it is impossible to present unfamiliar thoughts or surprising conclusions with the argument and evidence required to afford them some credibility. Regurgitation of welcome pieties faces no such problem.
Noam Chomsky - Necessary Illusions, p. 21
In the Annals of the American Academy of Political and Social Science, the leading figure of the public relations industry, Edward Bernays, explains that “the very essence of the democratic process” is “the freedom to persuade and suggest,” what he calls “the engineering of consent.” “A leader,” he continues, “frequently cannot wait for the people to arrive at even general understanding ... Democratic leaders must play their part in ... engineering ... consent to socially constructive goals and values,” applying “scientific principles and tried practices to the task of getting people to support ideas and programs”; and although it remains unsaid, it is evident enough that those who control resources will be in a position to judge what is “socially constructive,” to engineer consent through the media, and to implement policy through the mechanisms of the state.
Noam Chomsky - Necessary Illusions, p. 29-30
The dean of U.S. journalists, Walter Lippmann, described a “revolution” in “the practice of democracy” as “the manufacture of consent” has become “a self-conscious art and a regular organ of popular government.” This is a natural development when “the common interests very largely elude public opinion entirely, and can be managed only by a specialized class whose personal interests reach beyond the locality.”
Noam Chomsky - Necessary Illusions, p. 30
... Harold Lasswell explained in the Encyclopaedia of the Social Sciences that we should not succumb to “democratic dogmatisms about men being the best judges of their own interests.” They are not; the best judges are the elites, who must, therefore, be ensured the means to impose their will, for the common good. When social arrangements deny them the requisite force to compel obedience, it is necessary to turn to “a whole new technique of control, largely through propaganda” because of the “ignorance and superstition [of] ... the masses.”
5 comments:
deep questions for the aggressive monkey
Yo x larry,
The glamorous business men and women in these ads are desperate, underworked and underpaid models in real life!
Linh
absolutely! it's the same old joke: pretend people pretending to, what? love their work? love working for a 'team'? love seeing their customers smile? (this one you'll have to check out at brighton station, adverts for southern rail, the usual vomitski) i remember thinking of this stuff as a kid. my friends and i talked about how you can get people for untruths in advertising. to this day i wonder, how can i get them? but these pictures are the very crux of the matter--the modern world in all its hellishness. cheers, linh
as chomsky paraphrases hume, the only way to keep the masses from our throats is to control OPINION
Speaking of Chomsky, here are some on-topic quotes:
The very structure of the media is designed to induce conformity to established doctrine. In a three-minute stretch between commercials, or in seven hundred words, it is impossible to present unfamiliar thoughts or surprising conclusions with the argument and evidence required to afford them some credibility. Regurgitation of welcome pieties faces no such problem.
Noam Chomsky - Necessary Illusions, p. 21
In the Annals of the American Academy of Political and Social Science, the leading figure of the public relations industry, Edward Bernays, explains that “the very essence of the democratic process” is “the freedom to persuade and suggest,” what he calls “the engineering of consent.” “A leader,” he continues, “frequently cannot wait for the people to arrive at even general understanding ... Democratic leaders must play their part in ... engineering ... consent to socially constructive goals and values,” applying “scientific principles and tried practices to the task of getting people to support ideas and programs”; and although it remains unsaid, it is evident enough that those who control resources will be in a position to judge what is “socially constructive,” to engineer consent through the media, and to implement policy through the mechanisms of the state.
Noam Chomsky - Necessary Illusions, p. 29-30
The dean of U.S. journalists, Walter Lippmann, described a “revolution” in “the practice of democracy” as “the manufacture of consent” has become “a self-conscious art and a regular organ of popular government.” This is a natural development when “the common interests very largely elude public opinion entirely, and can be managed only by a specialized class whose personal interests reach beyond the locality.”
Noam Chomsky - Necessary Illusions, p. 30
... Harold Lasswell explained in the Encyclopaedia of the Social Sciences that we should not succumb to “democratic dogmatisms about men being the best judges of their own interests.” They are not; the best judges are the elites, who must, therefore, be ensured the means to impose their will, for the common good. When social arrangements deny them the requisite force to compel obedience, it is necessary to turn to “a whole new technique of control, largely through propaganda” because of the “ignorance and superstition [of] ...
the masses.”
Noam Chomsky - Necessary Illusions, p. 31
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