IT MAY HAVE BEEN MERELY COINCIDENCE
BUT Hiroshima, where millions of ball bearings were stock-piled, was target for the first atomic bomb in history.
AND Schweinfurt and the other Nazi ball bearing centers were primary objectives of our bombers in Europe.
Yes, the heart of any nation’s industrial might is the ball bearing.
Nothing rolls like a ball. It is nature’s favorite, strongest form. Thus, the ball bearing is a “natural” for the higher speeds, heavier loads and greater rigidity demanded by today’s exacting production standards.
When designing your new machines, take advantage of the creative engineering, technical skill, long experience and precision manufacturing methods of New Departure—the world’s greatest maker of ball bearings.
NEW DEPARTURE
BALL BEARINGS
NEW DEPARTURE * DIVISION OF GENERAL MOTORS * BRISTOL, CONN * Branches in DETROIT * CHICAGO * LOS ANGELES and other Principal Cities
[Oct. 8, 1945]
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