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Monday, February 11, 2019

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Cong Cafe on Bui Vien--Saigon









Cộng Café on Bùi Viện. Cộng means "to add" and is also short for "Communist," so Cộng Café is a deliberate play on this. Its employees are dressed in vaguely North Vietnamese Army uniform, from the war. The pseudo propaganda banner says, "ADD MORE ADD FOREVER," though it can also mean, "MORE COMMUNISM, COMMUNISM FOREVER."

Communist chic can be found in Berlin, Budapest, Prague, etc., but its appearance in Vietnam is especially ironic, since the country is technically still Communist. Here, Communist chic serves the hip, mostly white tourists from Capitalist countries.



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