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Saturday, July 30, 2022

The Ecovado

 

contains a pale green, creamy foodstuff made from a combination of ingredients local to its country and packaged in a fake avocado skin fashioned from wax.

Shokouhi, who is a recent graduate of London school Central Saint Martins' masters in Material Futures, created the product to help people reduce the amount of avocado they eat while still indulging their cravings for its flesh.

Close-up photo of a sliced-open Ecovado

"The avocado has become a modern-day cultural icon synonymous with hipster cafes and trendy Instagram posts," said Shokouhi.

"However, avocado production is energy-intensive and resource-intensive: each avocado requires 320 litres of water to grow and harvest internationally."

"Avocados are one of the most unsustainable crops to export because of their delicate, easy-to-bruise nature, and the plantation-style monoculture farms required to meet the global demand for avocados are driving the deforestation of some of the most diverse landscapes in the world."

Photo of Ecovado sliced on toast on a plate surrounded by green dip and broad beans
The British version is made primarily with broad beans
 
 
 
 

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