All these Vietnamese products with English names were found in my room. Since your average Vietnamese doesn't understand "Cozy," for example, the name is only meant to impress him it's a quality brand. The mosquito repellent Soffell is not exactly English, but Englishy enough. Since most Vietnamese don't know "soft" or "feel," the name just means, again, it's high class. Bless You À La Vie paper tissues has some weird French as well, so it's a double dose of mental colonialism, like Toi Et Moi Bridal Studio Makeup. It's beyond fucked up.