Eight in 10 shoppers hit with 'out of stock' items due to supply chain disruptions
More than four-fifths (82%) of bricks and mortar shoppers say they’ve experienced items being ‘out of stock’ this year, according to new research.
The data – from software provider Retail Insight – finds this headline figure is up 11 percentage points year-on-year, and says supply chain disruptions causing it are now seriously threatening customer loyalty.
The findings are based on a survey of 1,000 people, and found shoppers believe product availability has become increasingly a problem since the onset of the pandemic – as reported by 71% of respondents. An additional three-quarters (75%) said product availability has worsened since the start of the cost of living crisis.
This was also a story amongst online shoppers, where incidents of ‘out of stock’ items have increased by six percentage points year-on-year, with 60% of customers now seeing out of stock items online.
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