Cóc Cóc Coffee. Notice Sài Gòn instead of Ho Chi Minh City. I know a white sexpat who spent over a year in Vietnam, mostly in Saigon, without realizing nearly all Saigonese refer to their city as Saigon. He didn't even know "cơm," Vietnamese for rice, although this word is on countless signs. He knew no Vietnamese historical figure besides Ho Chi Minh. This man was an expert on where to find whores, though.